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Post-80s boys give up their high annual salary to run cafes and sell

Post-80s boys give up their high annual salary to run cafes and sell "ideas" to make money.

Besides coffee and dessert, what else can you buy in the cafe? It is located in a cafe called Planet 612 on Changshou Road, which sells a special product idea. The owner of the planet is Lu Liren, a Shanghai guy who just turned 30 this year. Without that resignation, he would still have an annual salary of more than 500000 yuan in a well-known bank. Out of interest, but also to help his wife complete a romantic

2015-08-07
Coffee shops how to catch consumers

Coffee shops how to catch consumers

David Evert is the owner of a chain of seven coffee shops with more than 50 employees. Before entering the specialty coffee industry, he was a small business development consultant. After he retired from Espresso Midwest, he began working on national store training seminars. We hear it over and over again: the single most effective way for coffee shop owners to increase revenue

2015-01-12
Appreciation of Coffee Packaging Design

Appreciation of Coffee Packaging Design

Packaging is considered to be one of the main influences in the marketing world, because it will instantly determine the first impression of customers, so it is increasingly valued by business decision makers. Good packaging design is based on strategy, and at the same time has a public aesthetic, can be identified by the target consumer and obtain emotional recognition. The following coffee packaging to a certain extent represents the design of coffee packaging

2014-09-03
The reasons for Starbucks' success in the Chinese market

The reasons for Starbucks' success in the Chinese market

Since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 cities in China. With this momentum, Starbucks plans to have 1500 stores in China by 2015.

2014-06-05
European Cafes and Culture

European Cafes and Culture

In Barcelona, on Montsio Street, I found a European cafe called Four Cats, and tourists kept stopping at the door to examine the little door and the poster of Ramon Casas, and a middle-aged woman guided them to their seats and gave a very brief account of the history of the European cafe. A lot of tourists are there for Bi.

2014-07-31
Do you still want to open a cafe?

Do you still want to open a cafe?

[abstract] after Gucci,Hermes, Burberry also opened a coffee shop. The Burberry Cafe on Regent Street in London is compatible with coffee, food and travel accessories for home wear. If you can't afford coffee, it's great to have a cup of coffee. The BURBERRY spring / summer 2016 men's fashion show was broadcast live around the world on the brand's official website at 20:00 last night, attracting a large number of media.

2015-06-22
Tasting European Cafe Cafe recommendation

Tasting European Cafe Cafe recommendation

The European and American cafe cafGam-brinus is located in Naples, Italy, on Montsio Street in Barcelona. I found an European cafe called four Cats. Tourists kept stopping at the door and looked at the small face of the European cafe and the poster of Ramon Casas. A middle-aged woman was responsible for guiding the tourists to their seats one by one.

2015-02-11
Savor the coffee culture of European cafes

Savor the coffee culture of European cafes

On Montsio Street in Barcelona, I found an European cafe called four Cats. Tourists kept stopping at the door to look at the small face of the European cafe and the poster of Ramon Casas. A middle-aged woman was responsible for guiding the tourists to their seats one by one, giving a very brief introduction to the history of the European cafe. Many tourists are for graduation.

2015-04-24
Why can Starbucks succeed in China?

Why can Starbucks succeed in China?

Five reasons lead to Starbucks' success in China. If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. However, since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores throughout

2015-10-15
Five reasons for Starbucks' success in China

Five reasons for Starbucks' success in China

If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. However, since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 Chinese cities. With this momentum of development

2015-11-04
5 reasons Starbucks is successful in China

5 reasons Starbucks is successful in China

Five reasons Starbucks is successful in China. If any company should have failed in China, it was Starbucks. China has thousands of years of tea drinking history and a strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. Yet Starbucks has managed to open more than 570 stores since it landed in China 20 years ago,

2014-12-30
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
Magic theme Cafe Magic and Coffee

Magic theme Cafe Magic and Coffee

Wu Chunyang is interacting with the customers in the store. Reporter Xu Peiqin graduated from university. He opened a magic-themed cafe, Jiangsu, China, March 25. He held out his hands, stretched ten fingers together, looked at the cards in my hand, noticed any changes, and stared at the cards. Watching Wu Chunyang's slender fingers shuttling between a few cards, suddenly, the fingertip dance ended. Flip your right hand

2015-03-26
Start a business in the garage cafe 200 teams huddled in the garage

Start a business in the garage cafe 200 teams huddled in the garage

The APP earns an average of $40 a day, and the artist is borrowed from the next table. Wangwang is a post-80s generation who came to Beijing to start a business. his team consists of two people who are engaged in mobile game development projects. Unlike ordinary entrepreneurs, Wangwang does not work in an office building, but in a cafe. The name of this cafe is Garage Coffee, which is one of the earliest start-up coffee in Zhongguancun.

2015-10-28
How Starbucks develops Starbucks Marketing Model in China Starbucks in China

How Starbucks develops Starbucks Marketing Model in China Starbucks in China

If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. However, since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 Chinese cities. With this momentum of development

2016-04-05
Coffee: a New hobby of Puritans and the Middle Class

Coffee: a New hobby of Puritans and the Middle Class

When turbid beer fogs our consciousness, God sends us healthy fruit. …… Here comes the coffee, which warms the stomach, makes people think and forcefully remembers, cheers up the sad and awakens the enthusiasm of life.

2014-05-20
Coffee in ancient times

Coffee in ancient times

The Puritans usually held a skeptical and hostile attitude towards pleasure. Max Weber said in Protestant Ethics and the Spirit of Capitalism: any unrestrained enjoyment of life, whether it is the sports of the aristocracy or the indulgence of ordinary people in the dance floor or hotel, will drive people to abandon their duties and deviate from religion, so they should become the enemy of rational asceticism. Although

2014-08-15
Basic knowledge of coffee in ancient times

Basic knowledge of coffee in ancient times

Puritans generally held a skeptical and hostile attitude toward pleasure. Max Weber wrote in The Protestant Ethic and the Spirit of Capitalism that any unbridled enjoyment of life, whether it takes the form of aristocratic sports or popular revelry in dance halls or taverns, drives men away from duty and religion, and therefore ought to be the enemy of rational asceticism. although

2014-10-30
Chinese version of

Chinese version of "Coffee for use"

The boss, Gao Wenqi, was worried when he looked at his small blackboard. The small blackboard, located next to the front desk of his fast food restaurant in Xi'an 's Meijiaqiao district, reads: "A total of 265 copies of suspended fast food have been subscribed, 63 have been taken, and 202 have been ready for use."

2014-07-09
Top 10 problems you will encounter in the operation of coffee shops

Top 10 problems you will encounter in the operation of coffee shops

Question 1: How to increase coffee shop turnover? Passenger flow and per capita consumption of guests directly determine the level of turnover, so in order to improve turnover, we need to start from two aspects: increasing passenger flow and per capita consumption of guests, strengthening training service personnel sales skills and establishing reward mechanism. [Question 2] Coffee shop marketing activities have been going on, but found that the effect is not good,

2015-01-12
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